Key features of decentralized social networks
Privacy. Users of decentralized social networks set their own rules for the use of the data they generate, forbidding and giving permission for their transfer, sale and monetization. Blockchain and smart contracts will be responsible for this. Anyone can be convinced of their reliability and honesty, as they are open-source software.
User rights. On centralized social networks, ordinary users have virtually no rights, as you can easily see by reading the User Agreement of Facebook, Youtube or Twitter. The services are provided "as is," and you cannot demand more quality, reliability, or security. In decentralized systems, users manage the system by reaching consensus on all common issues (development and management), as well as each user's choices in private moments.
No censorship from above. Popular accounts on Facebook, Instagram, Twitter, or YouTube often suffer because of the site's allegedly broken censorship rules. This is especially noticeable in countries where there are problems with freedom of speech. For example, in Russia, Iran, and China, accounts that say:
- about atheism, evolutionism - insult to the feelings of believers;
- on the rights of sexual minorities - propaganda of homosexuality;
- about regime change (by non-violent means) - incitement to extremism, incitement to hatred, work for foreign secret services, insulting a representative of the government, etc.
In America and Europe there are also problems with censorship on social networks. For example, you can be blocked for images with naked people, even if they are paintings by Botticelli or Rembrandt. There are also problems with texts that talk about sex and violence, even if they are educational materials or scientific research. Political censorship is also present, but not as explicitly as in Russia, Iran and China.
In decentralized social networks, the rules of censorship, as well as the ways to monitor compliance with these rules, are set by users themselves.
The reward system. All centralized social networks have become popular and earn billions of dollars thanks to their users, who create content and advertise these platforms for nothing, that is, for free. Do such sites share the profits with their users? Of course not. Why should they when they do everything for free?
This approach is unfair because some people work and others become millionaires. Decentralized social networks use a different model: each view, like, comment and other active actions of viewers are monetized and bring profit to the content creator. Ads can also be run, and they will profit users, not the owners of Facebook or YouTube.